Perfect Pets - The Ethical Pet Directory
"Perfect Pets supports pet lovers by providing education, resources, and connections to responsible breeders, while also working to end puppy farming and ensure the welfare of animals everywhere." The late Dr. Jane Goodall, DBE (Quote from 2024, supporting our mission).
Perfect Pets is a free, community based platform that connects pet lovers with fully verified breeders, rescue groups and pet businesses. With our commitment to ethical practices and over 13 million visitors to date, we're proud to be playing a pivotal role in educating and connecting people who want a better world for pets and their people.
Love pets? Do your bit...
Buying pets on impulse and from irresponsible sources supports exploitation and the inhumane treatment of pets. Together, we can put an end to unethical practices and ensure all pets enjoy the happy, healthy lives they deserve.
Connect with responsible breeders
Perfect Pets has been helping pet lovers connect with responsible breeders for over 12 years. When you contact one of our breeders you can be confident that:
- They have been individually and manually checked and verified
- They are bound by a strict code of ethics
- Their practices are transparent
- They are also part of a long standing and respected council or association
Our breeder standards and practices
We're committed to helping people find breeders who genuinely care about the long term health and welfare of their puppies and kittens. To achieve that, we enforce a two-layer verification standard.
We work closely with official registering bodies to verify and screen all new accounts and listings: mandating registration with Dogs Australia (formerly ANKC) member bodies for our dog breeders, and major cat council member bodies (ACF, CCCA, ANCATS) for cat breeders. This 12-year collaboration has ensured that all breeders are appropriately registered and also bound by a strict code of ethics.
Crucially, we use no automated approvals. Instead, every new account and listing undergoes an In-Depth Ethical Audit by our team. This means that real people—not algorithms—review all credentials, assess practices, and investigate any red flags to ensure the highest standards. See more about our two-layer verification process.
By the numbers
- 13+ million pet lovers have visited Perfect Pets
- 12+ years supporting ethical breeders and rescues
- 3,620 registered breeders
- 1,345 pet services and businesses
- 342 registered rescues and welfare groups
- Pet scam database updated every 48 hours
Meet our experts: The people behind our standards
Our standards have been shaped by experts: a team combining deep experience in animal welfare, veterinary science, and ethical breeding standards.
Maria Arnold, BSc Hons – Founder
A lifelong advocate for animals, Maria's experience spans wildlife conservation, rescue, and companion animal welfare. Her dedication to protecting animals inspired her to launch Perfect Pets in 2013, filling a critical gap in the companion animal industry. She personally established the platform's rigorous ethical standards, which govern our unique In-Depth Ethical Audit process today.
Dr. Alicia Kennedy, BSc BVMS
Veterinarian and founder of Cherished Pets, the world's first B-corporation vet practice. Nationally recognised as an industry leader in veterinary social work and advocacy for the human-animal bond. With 35 years experience, Alicia's contribution has been integral in the ongoing development of Perfect Pets.
Dr. Truda Straede, PhD
Truda's passion for cat breeding and ecological concerns inspired her to develop the Australian Mist breed. With expertise in cat health and genetics, and ever committed to animal welfare and ethical breeding practices, Truda brings invaluable knowledge to the Perfect Pets' mission.
Join Our Growing Ethical Pet Community
The dedication our members have to animal welfare is the foundation of the Perfect Pets community.
Our community want the best life for their pets from only the most reputable breeders and pet service providers. Our members include ethically motivated pet businesses, vets, clubs, rescues and breeders who use our platform to connect with pet lovers, and find good, loving homes for their animals. This real love for animals is what keeps our community growing and growing.
Ready to join?